Creativity is the last thing we think about.
How many times have you seen a hilarious commercial but couldn’t recall the product’s name? It may have been creative, but it sure wasn’t good marketing. Far too often agencies and their clients get so involved in being creative that they lose site of real goal. It’s the marketing message that motivates response; it’s the creative touch that helps the message get noticed.
So before we think about humorous headlines and pictures that pop, we’ll discuss work through the following marketing issues with you first to make sure the selling message is compelling enough to attract the right kind of customers to your door.
- What does your target customer want to hear or need to know about your company?
- Which creative approach will attract the kind of new shoppers that will become repeat customers?
- What impressions do your potential customers have about your company? What kind of creative message can improve that impression?
- How might your competition (local and web) affect your creative approach?
- What creative approaches have or have not worked for you in the past?
- What is your best unique selling proposition?
- What media(s) will be most efficient and how will they effect your creative choices?
- How can our creative solutions directly help your sales team?
- How will the budget, seasonal issues, and selling cycles affect the return on investment?
The right message will get results.
The right creativity will get the message noticed.
As we work with you to define the most effective selling message, you’ll find the creative process more logical, and less emotional. Are we creative? Of course we are, but you’ll feel better knowing that whatever creative approach we recommend, it’s based on generating the sales-building response you need to grow your business.
Call for a free marketing design review.
Here’s an offer that a lot of businesses have liked: We’ll come to you, and review your existing ads, brochures, point of purchase, logos, etc. We’ll let you know what we believe is working, what aspects could be improved. On rare occasions we’ve even uncovered sales materials that were doing more harm than good. Our consultation is totally free, and without obligation. You can do what you like with the input: take it or leave it. You can even give it to your current marketing provider.
Why would we do this?
Because we’re hoping to meet a few good new clients who like how we think, and want to grow their business.Why would you do this?
Because you’ve got nothing to lose, and an eye-opening review to gain. Schedule your no obligation review todayWhere marketing strategies + creative design combine
